Best promotional items for 2022

The ASI Impressions Study provides key insights into the behaviour and perception of the most promotional products in 2022.

One of the most surprising findings in this year’s promotional product impact study is one-quarter (23%) of consumers reported that they PURCHASED a promotional product in the last year.

We get it – choosing the perfect custom products to promote your brand can be intimidating once you realise the magnitude of promotional items that are out there. I’ve found that the best way to relieve the stress of selecting the perfect promotional products for your business is to look at which products consumers keep and repeatedly use.

So, let us help you out. Thanks to the latest ASI Impressions Study, we know which promotional items are currently owned and kept by consumers in the United Kingdom. Here are the most popular promotional items that consumers say were given away free by companies.


1. Custom Face Masks with Logo


Topping the list this year is the logged mask. ASI found that 57% of consumers would be more likely to do business with the advertiser who gave them a custom face mask. Over 80% of consumers say they wear all or most of the time in public. Given the fact that they aren’t expected to disappear as the fashion norm any time soon, masks are both a smart promotional product to invest in and a useful and needed product for consumers.

With an estimated 4,235 impressions per promo mask over its lifetime, consumers aren’t going to throw this product out. A high quality, attractive, and trendy mask has the opportunity to give your brand a huge boost in visibility.


2. Environmentally Friendly Promotional Products


Environmentally-friendly products have been a steadily increasing trend throughout the past few years. And it keeps getting stronger. ASI found that the sustainability trend continues to dominate consumer behaviour and values. Last year, nearly a third of women say they purchased more sustainable items than they did the year before.

With 46% of consumers proven to have a more favourable opinion of an advertiser if the promotional products they receive are environmentally friendly, it’s a wise investment for companies wanting to improve brand favourability. Sustainable products will have a halo effect over brands.


3. Tech – Promotional USB Drives


Thought they were things of the past? Think again. Data finds 56% of consumers would choose a USB drive over a power bank. And it’s not just a trend we see with older generations. The ASI survey finds that at least half of Generation Z and Millennials would still choose a USB drive.

Our biggest takeaway from these findings is that it’s not always about what’s cool and new when it comes to technology. There are items that are continuously best sellers for a reason, and it’s important not to forget that. USB drives are versatile, useful and people hold onto them.

So don’t count them out when planning your promotional tech items.


4. Promotional Outerwear


Promotional outerwear is kept by consumers for an average of 16 months. That’s a pretty long shelf life. Over that time, they’re reported to generate 6,100 impressions. That’s 6,100 eyeballs that will see your brand for each logoed outerwear product you give out.

If you decide to invest in outerwear, you’ll want to keep the following style trends in mind for 2022:

Jackets – All inclusive sizing matters. Consider offering extended size choices, or invest in jackets with belts, allowing for more size versatility.
Synthetic down – Puffer jackets are the latest trend among consumers. Allergies and animal rights have steered many consumers away from real down products. Synthetic down is seen as a convenient, easy to care for alternative.
Lightweight – Consumers are looking for lightweight outer layers. There’s a demand for lighter weight knits as well as water-repellent fabrics.


5. Custom Tote Bags


Going hand in hand with the sustainability trend, it’s no surprise that custom tote bags remain one of the most popular promotional items. They are kept by consumers for an average of 11 months, boasting 3,300 impressions in that time period.

What makes a consumer more likely to keep your promotional bag? ASI’s study says quality, utility, and attractiveness are the top factors to consider. By investing in a tote bag that has these three characteristics, your bag is much more likely to be used more frequently. The top places they might be used are crowded areas like grocery stores or the mall – making them an item with high-staying power.

Consider this – a logoed bag that costs $5 will have a cost-per-impression of under 2/10 of a penny!


6. Custom Printed T-Shirts


Consumers hold onto t-shirts for an average of 14 months – making them a promotional product with one of the longest staying powers.

The rising demand for individuality is likely a testament to why t-shirts continue to remain in high demand. Consumers currently crave and wear products that make them stand out, which has led to the customised trend.

Consider going bold and incorporating a message with custom printed t-shirts. With 63% of consumers preferring to purchase products and services from companies that stand for a purpose, promotional t-shirts can be a great way to showcase those brand values and beliefs.


7. Custom Promotional Drinkware


Custom promotional drinkware is another popular promotional item that will always have a use. With the average consumer holding onto drinkware for 12 months – it has a high ROI with the average product CPI under ½ penny.

Again, as we see the focus on sustainability bring about concerns like single-use plastic products, reusable bottles are surfacing as a trending drinkware item. Also popular, are vacuum insulated tumblers that keep beverages hot and cold, eco-friendly wheat tumblers, and stainless steel mugs.


8. Work From Home Products


With the shift to remote working, office items are a hot promotional item that will continue to be in high demand. The most important factor to consumers? Utility.

64% of work from home products will be kept by consumers if they deem them useful.

So what makes a useful remote office item? Think of products that keep workers:

  • Organised
  • Productive
  • Comfortable

Think about products that employees might have easy access to in the office, but not necessarily at their homes. If it’s supplying them with everything they need to conquer their workday, your promotional item is much more likely to be seen as a must-keep item.


9. Custom Printed Hats and Headwear


Customised headwear offers longevity and optimum brand exposure. With an average of 3,400 impressions over a lifetime of 10 months, you really can’t deny the power behind promotional hats.

What’s more, is the unique way hats generate these impressions. Hats can be worn inside and out, day after day. This allows them to be exposed to different audiences, at different times in different places. Plus, hats can be worn for consecutive days. Not always the case with other branded apparel.

The main focus for consumers is attractiveness when it comes to headwear. So consider what’s in style for 2022:

The Trucker Hat – The top trending hat of the year, this style features a structured front bill with a mesh back.
The Dad Cap – This is another popular style with an unstructured, low profile, twill-based cap style.
Embroidery and Patches – Consider branding your hat with a laser-cut patch or embroidery. This style fits in with a more subtle design trend.


So, which promotional product trend for 2022 is right for your business?


It’s important to remember that every industry, business, and customer is different. Not all of these trending products, styles, or ideas will resonate with your ideal buyer persona. Be sure to select the products and trends that align most closely with your brand’s values.

Here are some of the key factors to keep top of mind:


  • High-staying power
  • Usefulness
  • Number of impressions

Keep these takeaways in mind when it comes time to order effective promotional items for your brand. By being intentional and smart about your products, you’ll be one step closure to delighting your customers and activating your brand.

Need help with promotional items for 2022? Contact Us today, we’d love to help!



How we work

PrintEco recently completed a large order for the GBSLEP ( Greater Birmingham & Solihull Local Enterprise Partnership ) . It was a great success and we thought we would share the process so you can see how efficiently we work and how we could provide your business with personalized printed garments or stationery. The initial

Read More >

Why You Should Use Green Printing for Christmas Presents

How would you like to receive or give a gift this Christmas which is eco friendly, unique and personal? This year why not do something “different”? Send your designs, logo, whatever you wish to be printed and let us help you select the best product to print on. This article discusses our green printing for

Read More >

Check Out Our Eco Friendly Business Stationery

PrintEco, as an eco friendly print company, have successfully sourced the most sustainable methods available to produce printed garments and merchandise, but we are often approached to produce printed business stationery as well.  This short article talks you through our new products! Business Stationery Using paper products is something we are all moving away from,

Read More >

On the Lookout for Clothing and Merchandise for Halloween Events?

Happy Halloween!   It’s that time of year again! We are looking forward to seeing all the different costumes and fancy dress of 2022! Are you going to a Halloween party? Well, you are probably in need of clothing for events. This blog article discusses our Halloween appropriate clothing and merchandise. Halloween Clothing and Merchandise

Read More >

A Guide to Our Sustainable T-Shirt Printing

At PrintEco, we are specialists in eco-friendly garment and merchandise printing. In this article, we are talking all about sustainable t-shirt printing, so you have everything you need to know! Our Sustainable T-shirts Our white t-shirts start at just £1.90 and coloured t-shirts start at only £2.90! It’s simple, you simply choose a design and

Read More >

Our Exciting Eco Printing News

At PrintEco, as experts in eco printing, we are always evolving and adapting to bring you the most up to date methods and new technology so you can make the best decisions in terms of sustainability. We do all the research so you can relax knowing you have made an environmentally friendly decision when purchasing

Read More >

Our Bespoke Printed Mugs, Bottles and Reusable Cups

Have you ever considered branded sustainable merchandise in the form of cups or bottles for the office or industry event? By creating your own branded, printed eco-friendly mugs, bottles and reusable cups, you can increase the visibility of your business and send out a positive message to your audience that you do consider the environment

Read More >

How are our Products Sustainable? 

Producing high quality, vibrant garments or merchandise does not have to cost the earth, in both senses of the meaning. This short article discusses the processes we use to create our sustainable products and the impact your choice has made. Print Eco’s Sustainability It is an easy assumption to make that choosing eco-friendly printing methods

Read More >

Are you looking for Printed Hoodies? 

If you’re looking for printed hoodies, then you’re in the right place! In this article, we’re discussing our cosy printed hoodies, which are perfect for a variety of occasions. Keep reading for more information. Our High-Quality Printed Hoodies At this time of year printed hoodies are the way to go. They are versatile, universal, available

Read More >

All you Need to Know About DTG: Direct to Garment Printing

DTG, direct to garment printing, is one of our most popular printing techniques. As specialists in garment and merchandise printing, we use a variety of printing methods, each with their own benefits. This article will discuss DTG: its benefits, how it is eco-friendly and how we can help with your eco-friendly printing needs. What is

Read More >
workwear printing print eco

What is Screen Printing?

In this article, we’re discussing screen printing: what it is, how we make it environmentally friendly and when it is the best option. We’ll also explain when our other printing methods are suitable so you can make the right decision! Screen Printing   Screen printing or serigraphy is a printing technique whereby ink is pressed

Read More >

Eco Friendly Print On Demand Garments

Print Eco offer a variety of eco-friendly merchandise and garment printing solutions so you don’t have to worry about the environmental impact of your products. In this 5-minute article, we are discussing how our garment printing works and our new pre-designed garment range! How do we Print our Garments? We use several printing techniques so

Read More >

Eco-Friendly T-Shirt Printing

Versatile, inexpensive, on trend always and available in a range of materials and styles. At We Print Eco, we offer eco-friendly solutions to garment and merchandise printing. We specialise in eco-friendly t-shirt printing. In this short 5-minute read, we’ll be discussing our t-shirts, other merchandise and how our printing and products are eco-friendly. Eco-Friendly T-

Read More >

What Eco-Friendly Merchandise do we Offer?

We Print Eco specialise in eco-friendly garment and merchandise printing and so we offer eco-friendly printing solutions. This includes a variety of printing methods on both merchandise and garments. In this 5-minute read, we’re going through what types of eco-friendly merchandise we offer. Our Eco-Friendly Merchandise We have several years’ experience in this field, so

Read More >

Printed Tote Bags, Cost effective, Versatile and Sustainable

If you are looking for an effective way to promote your business without spending a  fortune, printed tote bags are definitely the way to go. Branded bags make affordable  giveaways at tradeshows, charity event or exhibitions. WePrintEco Tote Bags Tote bags can cost as little as £1.00 each, depending on which style you choose and

Read More >

How Does Our Eco-Friendly Digital Printing Work?

We Print Eco offer eco-friendly printing services. From hoodies and t-shirts to lanyards, tote bags and even paper cups. Our printing can be on a wide range of products! One of our specialities is eco-friendly digital fabric printing and there are various ways in which we do this to achieve the best possible quality for

Read More >

What is DTG?

What is DTG or ‘direct-to-garment’ printing? It’s a more cost-effective method of printing. It’s simple, versatile, and fairly durable, too!

Read More >
Scroll to Top
Scroll to Top